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Promote Fest! Swag, Bags & Rock 'N RollWe created a branding for the annual Promote Fest put on by Deluxe. The brand needed to be versatile so that we could use it for promotional materials, advertising, print, online, as well as being able to update each year. We chose the guitar and rock and roll elements to convey the theme of Swag, Bags & Rock 'N Roll, the colors reflected the Deluxe brand colors, using different colors each year as the Deluxe brand changed. Contributors: Travis Monroe: Creative Director Abi Roddy, Graphic Designer |
Ideation
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Final Brand
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Brand in Action
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