Costumed Characters
​for Causes Identity

I was asked to  create branding for non-profit charity group Costumed Characters for Causes. They wanted something that would be colorful and recognizable, but easy to use.

​The design we chose has a badge or shield feel inspired by  Captain America's shield  to convey how the members of the group are heroes in the community and to the children that they help. The wings represent how they fly above and beyond and are real heroes in the community. The brand is also a call to other community members to Be Someone's Hero in any way they can, in and out of costume.

Contributors:
Kristen Jensen, Concept
​Abi Gardner, Graphic Designer

Branding

Brand in Action